IAMVIBES launches A.S.T.R.A.
The new IAMVIBES A.S.T.R.A. Collection Couples Revolutionary Thermo-regulating Technology and Classic Timeless Style, Bringing New Meaning to “Function Meets Fashion.”
London, U.K.–
If you’re looking for something new and exciting in the active and yoga wear industry, IAMVIBES is pulling out all the stops with thermo-regulating technology to create a comfortable, seamless and completely breathable new activewear range.
The IAMVIBES A.S.T.R.A. technology features thermo-regulation microfibers and Italian seamless technology for maximum comfort
Katerina Melemeni, Director of IAMVIBES, uses A.S.T.R.A. technology to create a revolutionary new performance range, which caters to many of the unmet demands of women’s active and yoga wear. “This technology is one of a kind and we’re excited to use it to create a genuinely new product for the global active and yoga wear market”, says Katerina.
A.S.T.R.A. is the acronym of Anatomic Body Shaping Thermo Regulating Activewear, a groundbreaking technology fabric consisting of thousands of hollow microfibers engineered to regulate your body temperature in any weather condition. “In cold weather our exceptional fabric insulates your body keeping you warm and protected”, explains Katerina, as she continues to describe how “as you begin to heat up during more intense workouts or in hotter environments, our A.S.T.R.A fabric allows any excess moisture to evaporate, providing you with an immediate cooling effect”.
Thousands of fibers are knitted together in each garment providing you with exceptional comfort, improved breathability and increased lightness, avoiding any friction and chafing during physical activity
This unique property makes A.S.T.R.A products ideal for any type of sport or daily activity, especially for those performed in outdoor environments with changing conditions.
Katerina also understands a woman’s need for fashion and glamour in their performance wear as well, “After the technology was implemented, we still had to make it beautiful. We wanted something classic and timeless, which is why we have used Italian seamless technology with body shaping features to create truly beautiful yet comfortable product.”
The Camel Pilot Bra and the Black Desert Bra are made with Italian seamless technology to create integral support areas designed by engineers and knitted directly in the fabric.
While most clothing is made by cutting fabric and then sewing into shape, A.S.T.R.A. garments are crafted in 3D using Italian Seamless technology to knit the fabric directly into the final garment shape, allowing you to practice all of your favorite sport with unrestricted movement. The shaping effect of the fabric sculpts and smooths the figure to feel like second skin, making sure you look great whether you are working out or simply working through your day.
Our A.S.T.R.A garments are perfect for all day wear due to quick drying properties that keep you comfortable, protected, fresh and odorless. Built for casual wear as well as intense training, our fabric is also antibacterial and UV protected. This produces a longer lasting product for the customer as well as garments that comfortably hug your body, perform better and help you shape your natural profile.
You’ll be able to find this completely new product range in California Desert and Camel Pilot ranges. Even better, due to the high stretch and retention of the garments, ASTRA products can be worn across different body sizes, so it really can be everyone’s perfect product! In addition, each product is extremely soft and comfortable: you’ll be wearing state of the art technology, but it will still feel like your most comfortable, second skin everyday wear.
The Black Desert crop top and leggings are designed with smooth HAMSA logo and in a timeless design